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Learn more about ArdorFx:

No Deal Desk:

The forex market has existed for years based on a “deal desk” system. Firms offer “no commission, fixed spread” quotes in the forex markets, and then trade against their client orders. ArdorFx believes that the days of deal desks have come to an end. It is time to give traders the tools to access the true market themselves.

Instead, ArdorFx offers direct access STP and ECN trading. Our powerful execution system incorporates multiple qualified financial institution feeds that display liquidity directly to our customers. STP (Straight Through Processing) technology allows our customers to place orders that match off electronically with these qualified financial institutions without interacting with a “middle man” whose job is to try to make money trading between customers. In addition, our ECN technology allows clients the ability to cross orders anonymously. Customer orders will execute against one another, eliminating the need to only fill orders against qualified financial institution quotes. The technology facilitates “best execution” for investors/traders and generates price competition.

 
         

No Requoting:
One of the dirty little tricks of the forex business is “requoting.” This is a process by which a platform shows one price, but then says that the price has changed when a trader tries to hit it. Adding to the problem is the fact that many platforms categorize their retail customers so that “successful” traders are more commonly requoted, while less-successful traders get a better execution.

At ArdorFx, the qualified financial institutions in our system do not requote. Our software isn’t even set up for them to send a message back to you. If the price is available for the size you want, you get filled. No games. No gimmicks. Pure execution.

 
 

Trade Between the Spread:
Just because your platform maintains a spread, why can’t you place orders inside the spread and wait for the market to come to you? There’s no reason that you can’t.

With ArdorFx, your limit orders are reflected directly in our quotes for all investors/traders to see, right down to a tenth of a pip. If your price becomes the best price available at the bid or ask in the market, you are the next in line to get hit. You don’t have to wait for your platform’s bid to get to your sell price or their “ask” to get to your buy price. That means better execution, more flexibility, and better pricing for you.

 
 


Access to the World’s Largest Qualified Financial Institutions:

It isn’t enough to be an STP (Straight Through Processing) platform. The ability of our clients to get executed depends on the amount of liquidity in our system. Unlike other STP platforms that provide one or two qualified financial institutions feeds to their customers, EFX utilizes tight liquidity spreads from over a dozen of the largest qualified financial institutions in the world.

What does this mean for you? More size available at any price. Tighter quotes. Minimal impact if one qualified financial institution's feed goes down. Our job is to bring you the best pricing and most liquidity on the market, not to favor any qualified financial institution or our own desk.

 
 


100% Transparency:

You see everything on the ArdorFx platform, right down to the number of mini contracts available at every pip or sub-pip increment. If one customer is selling 1 mini on the most obscure forex pair out there, you’ll know about. This provides true market pricing right at your fingertips and right in front of your eyes.

It doesn’t help us to hide things from you. We want you to be the best trader that you can be at all times.

 
   

 

 

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